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Work Experience

March 2023 - Current

Government Agency Specializing in Workplace Safety and Insurance

Designed and conducted qualitative and quantitative research methodologies including user testing, interviews, and surveys to identify pain points and optimize the user journey.
Spearheaded a comprehensive UX research initiative focused on enhancing the registration and claims processes for employers and workers, significantly improving user experience across digital platforms.
Implemented changes based on thematic analysis of user feedback, which resulted in clearer communication and decreased user errors by enhancing tooltips and instructional content.
Led the research and analysis for developing an online solution for reporting an unsafe workplace and reporting an injury, translating user feedback into actionable insights that informed strategic redesigns.

July 2022 - March 2023

B2B startup that provides tools to attract and retain talent

Inform product decisions through qualitative and quantitative research, including surveys, card sorts, usability testing, desirability testing, interviews, personas, and journey mapping
Manage the timing, budget, and execution of multiple concurrent research projects in agile sprints
Planned research projects, recruited participants, ran studies, analyzed findings, collaborated with engineering, product, and design to launch the employer and worker portals ahead of schedule
Increased the task success rate by 60% for worker onboarding through usability testing
Recommended adding tutorials and tooltips to the employer portal which reduced user errors

January 2022 - June 2022

Fintech SaaS startup for alternative lending data

Led research projects to provide actionable insights for website and product features, contributing to an increase of 70k applicant records per month submitted via the API and dashboard
Advocated for a user-centered approach, established UX research best practices
Shared product recommendations throughout the research lifecycle in meetings, emails, and presentations to constantly improve the dashboard, website, and API documentation
User research methods: usability tests, A/B testing, personas, competitive analysis, interviews

June 2019 - November 2021

Music recording studio with online and offline services

Measured traffic sources and bounce rates, led user interviews, developed customer satisfaction surveys, and implemented website changes to increase online bookings by 26%
Redesigned the website based on competitive research to optimize the content for search engines and improve client messaging, which increased site traffic by 58%

March 2020 - January 2022

Administrative and operational services for fishing vessels

Automated back office tasks for data entry, bookkeeping, payroll, and inventory tracking to save the company 100+ hours of employee time per month
Analyzed data on internal costs and regulatory quotas, tracked profit and loss across fishing expeditions, and visualized data in reports and presented to management
Handled payroll for 100+ employees and managed inventory for 40M pounds of fish per season

May 2018 - June 2019

Cognitive psychology research lab

Ran meta-analyses and quantitative studies on physical stimulation and cognitive ability
Published research and presented to professors from across Canada at UBC conferences

Figma, Jira, InVision, Google Analytics, Maze, UserTesting, JASP, Zoom, Pitch, Optimal Workshop, UXtweak